Get the most out of email and online calendars

Productivity is an elementary factor for the operation of any company, even more so in SMEs, which have fewer resources and must give the maximum possible performance. Currently there are technological solutions and tools that allow us to be more productive, effective and communicate better with other customers, colleagues or departments of the company.

A simple but essential example is e-mail and the calendar, which today have powerful technological environments that favor the daily management of tasks and communications. A report by Radicati Group indicates that the number of emails for professional reasons continues to grow, and next year will reach 132,000 million worldwide, which shows the massive use and importance of email in communication in the company.


Google launched in 2004 its Gmail email service with the intention of becoming a global reference. Currently, Gmail already has more than 1 billion registered users worldwide, is available in 72 languages ​​and, since 2012, is the most popular email service in the world, above Outlook.

In the case of individuals, Gmail is completely free, has a data storage far superior to most mail managers, including payment, and allows a very practical management with the creation of filters, labels or folders, among others .


Since its launch with the first versions of Microsoft Office, in the 90s, Outlook began its journey as an email manager to live an important evolution over the years. Currently, with a personified competition in Google services, Outlook has incorporated new features that have allowed it to convince millions of users, although already below its maximum competitor. The more traditional Outlook, for local use only on PC and with a very classic appearance, has given rise to a much more practical and functional interface for the personal and work environment.

One of the keys to its improvement has been its essential incorporation into the cloud, a step without which it would have signed its final sentence. In this has had much to do with the renewal of Hotmail, which has resulted in The new mail manager has a renewed environment and very different from the version of a few years ago. Let’s see what potential SMEs can find with its use:


The use of Outlook as an email manager also incorporates a calendar to manage our agenda and improve our productivity. This synchronization of email and calendar results in advantages such as:

Synchronization of calendar appointments with email and contact list.

Create, edit and modify events online .

Access to the calendar from any device and place.

Creation of appointment alerts to receive them on your mobile devices and on the desktop computer.

Environments as powerful as those of Google and Microsoft are, without doubt, a great opportunity for SMEs, which without cost or at a very low cost can have email and calendar services, integrated with online software very useful for the company. This is an evolution of the old email managers and local calendars, which have evolved and are now spaces in the cloud to manage our day to day and be more efficient and productive.

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