There is no doubt that when we think that the ICT market can not continue to evolve at such speed, we continue to be surprised by events.
The professional market, which for decades has been led by the PC, is adapting to innovation , and opening the way to other types of solutions such as tablets, convertibles and hybrid devices. The final objective is to adapt each solution to the specific needs of each business and user , since it greatly influences whether it is a multinational with tens of thousands of employees, an SME or an entrepreneur.
If we think about the needs of a multinational , we must think about how a company that operates in countries with a lot of economic and cultural diversity, has to face a series of circumstances, and adapt the technologies to the needs of each one of them, without forgetting think about the unity of the company, the synchronicity of each one of the systems so that they are compatible at all times.
But in many cases the needs can be different depending on the country or city, and it is very important to offer ad-hoc solutions for each company, and within it, for each of their countries.
Another different circumstance occurs also in the case of SMEs and entrepreneurs , whose nature can be very varied, and therefore their needs completely different.
When we talk about needs we include both hardware and software solutions. The same company in one country may need a more robust solution, prepared to work in mobility, and in another it may have a culture that does not require travel and has a fixed location. Or you may need a solution for your financial departments that adapts to the most common payment methods in each country, something that varies greatly even among cities, and that should be adapted to each need.
HARDWARE: THE EVOLUTION OF THE PC AND TABLET
This variety of requirements is what has driven the evolution of the market, and the one that has led to diversification. A change of situation in the PC market that has led to evident winners . The first one, without a doubt, is the tablet market .
A sector that staged a real boom in 2013, with an increase in sales of 68% , according to Gartner, and that despite having lost steam slowly since then remains one of the flagship products in the market.
The complicated economic situation, the increased interest in devices that act as a laptop and tablet, and the free update of Windows 10, which allowed consumers to avoid or delay the purchase of new PCs, are some of the reasons offered by consultants. as IDC to explain this decline.
Whatever the reason, the truth is that we are facing a new picture of the market and a new profile of the consumer of information technology. Now, along with the PC, tablets, convertible equipment and even smartphones share the user’s interest.
Specifically, convertibles , the result of the union between laptop and tablet are devastating among professionals , giving rise to new uses, new ways of working without losing connectivity, utility and of course versatility.
IDC foresees for this 2017 a growth of table sales close to 10%, due to the boom of convertibles with models such as Google’s Pixel C, Apple’s iPad Pro, Microsoft’s Surface or Lenovo’s convertibles, leaders of the market in Spain with a 60% share with models like the Lenovo Yoga 910.
SOFTWARE: FROM THE LOCAL TO THE CLOUD
On the other hand, in terms of software, SMEs are decisively modifying their strategies in full digital transformation, something that we clearly observe with the growth of online software and the management of projects in the cloud. The cloud computing has been a boon for most companies, which have much more collaborative processes between departments more efficient and professional, and the assurance of information in virtual spaces with backups before any unforeseen.
In this sense, the report Build a hybrid cloud: IT as an IDC service , only in two years, from 2015 to 2017, global companies with the ability to develop strategies in the cloud will go from 40% to 80%. In the case of Spain, SMEs have achieved savings of 15% in costs thanks to the use of this type of software. The study concludes that Spain is the second European country with the highest satisfaction with the results of cloud computing , after the United Kingdom.Therefore, the evolution of ICT in the company is so fierce that in a matter of months it is already possible to see important changes in any professional sector. Hence the importance of having technologies and professionals who have the ability to maintain a level of transformation and constant optimization to remain competitive companies.